Deeper expertise
Move beyond broad awareness into a more confident command of the field.
Specialisation Certificate
Higher Certificate in Product Development and Management
Go deeper where your ambition is taking you.
Research, design, develop and manage world-class products with the tools and skills this course offers, including customer, lifecycle and design strategies.
Structured learning
Flexible access
Human support
Specialisation Certificate experience
Move from broad capability to focused expertise.
Specialisation Certificates are designed for a deliberate deepening of knowledge—helping you connect ideas, methods and professional decisions within one field.
Connected learning
Understand how the essential ideas, methods and decisions fit together.
Focused identity
Strengthen the specialist capability you want your career to be known for.
Programme overview
Understand what this programme is designed to help you achieve.
Enhance your profile and understanding of product development and management strategies and gain insights and skills to better design, launch and maintain product lifecycles.
The course aims to prepare you for product management roles both from operations and marketing point of view so you can quickly elevate to higher functions withing product management roles.
Why you should Enroll:
Enrolling in this course is your gateway to a world of possibilities in the realm of product management. Whether you're looking to launch your own startup, advance in your current career, or simply expand your skill set, this course equips you with the knowledge and tools needed to succeed in today's competitive market landscape.
Instructional Approach:
- The course lectures explain the concepts and their underlying principles and then connect them with real-world scenarios.
- Micro-assignments and in-lecture quizzes elevate your ability to simultaneously test and apply what you have learned.
- Case studies and readings provide practical perspectives on the concepts discussed and help you put the learning into action, allowing you to gain substantial takeaways from the course.
Capabilities you will build
Product Management
Product Development
Product Launch
Product Marketing
Customer Relationship Management
Product Design
Curriculum
See how the learning journey is structured.
5 modules with classes, practical resources and assessment where applicable.
The course aims to enable the learner to understand the work of product managers and the process of product management to work and coordinate in product management teams and better prepare for such roles.
After the successful completion of this lecture, you will be able to:
- Comprehend the concept of product management.
- Elucidate the responsibilities of a product manager.
- Investigate the Product Management Process.
- Gain insight into the requirements of customers.
- Expound upon the process of market planning.
- Acquire comprehension regarding new product development and the product life cycle phases.
Product Management Fundamentals
A case study: Building a product without any full-time product managers
Rules of Flow for Product Management: an AirBnB Case Study
Product Management Fundamentals
The course aims to foster an understanding of the processes and intricacies involved in developing a product to design both from the consumer point of view and pricing strategy.
After the successful completion of this lecture, you will be able to:
- Understand the principles and processes of product design
- Explain how to understand customer's needs.
- Explore attributes of successful product design.
- Explain approaches for product positioning.
Understanding Product Design
Apple's Decision to Remove Charger Adapters from iPhone Packages
Understanding Product Design
This course aims to provide learners with a comprehensive understanding of product launch planning and execution.
After the successful completion of this lecture, you will be able to:
- Understand the role of A Well-defined Product Launch Plan.
- Explain the components of a Product Launch Plan.
- Explore The Target Market and understand Customer Needs.
- Understand Marketing Channels and Tactics.
Launching and Marketing a Product
Launching and Marketing the Tesla Model 3
Launching and Marketing a Product
The course enables the learners to manage every aspect and stage of a product life cycle and understand what it takes to launch, manage, and then sunset a product.
After the successful completion of this lecture, you will be able to:
- Understand key performance indicators (KPIs) and their role in product marketing.
- Explore product lifecycle management, understanding the different stages of a product's lifecycle.
- Explain the Introduction to Product Optimization and Iteration and its processes.
- Understand Planning for product sunsetting and discontinuation.
Managing Product Lifecycle
Product Life Cycle Analysis
Managing Product Lifecycle
The course aims to familiarize the learner with identifying and managing opportunities and challenges, leading to maintaining a better profitable relationship with customers. The course is designed to offer an overall overview of the process intricacies of managing the complex structure of business customers as a group.
After the successful completion of this lecture, you will be able to:
- Understand the dynamics of customer relationship management.
- Explain the economics of loyalty and customer acquisition cost.
- Explore privacy concerns and data management strategies.
- Understand Customer segmentation and profiling.
- Explore Strategies for building and maintaining customer relationships.
Managing customer Relationship
Managing Customer Relations
Recognition and progression
Connect the learning to what comes next.
Review the professional, academic and recognition details attached to this programme.
Accreditation
The executive course content has been independently verified to conform to universal CPD standards and carry CPD credits as determined by MEWSchool and its partner for this program.
The course carries the prestigious MEWSchool academic standards.
Certificate
MEW School awards the certificate in accordance with its industry-leading CPD standards. It serves as proof of completion and application of your learning outcomes through MEWSchool's rigorous assessment process.
Upon the successful completion of all the learning outcomes and passing the assessment criteria, the delegates will be awarded the following credentials:
Certificate 1: Higher Certificate in Product Development and Management.
The course offers a digital certificate downloadable from our MEWBook Learning Experience portal®.
The certificate is verifiable via a unique QR Code. You can share it with your employer or colleagues to verify it independently.
Education and certification
Understand the organisations connected to this programme.
MEW School of Leadership
MEW School of Leadership is a leading global online business school offering fully accredited, self-paced, flexible and assignment-based;
- Accredited Online Degrees,
- Pathway Programs Master's and Bachelor's levels,
- Short Certified CPD Courses,
- UK University progress UG and PG Diplomas,
- Executive & Corporate Training.
in management, administration and professional areas via blended and online learning models. We are one of the top schools for Online MBA, Masters Degrees, Executive Education, Corporate Training and much more. MEW School of Leadership is transforming Leadership thought and practice in the UAE, UK and beyond."
MEW School partners with world's best universities and awarding bodies to bring accredited an globally recognised qualifications at your class or screen.
MEW School of Leadership FZ LLE is registered in the United Arab Emirates, under License No. 18827/2024.
The learning experience
Structured support from enrolment to completion.
The exact mix depends on the programme, but every route is designed to make progress understandable and manageable.
Clear structure
Move through organised modules, classes and assessment with a visible next step.
HomeGrad Learning Portal
Keep learning materials, classes and progress together in one focused experience.
Human guidance
Reach tutors and advisors when a question needs more than an automated answer.
Visible achievement
Complete the required learning and assessment toward the programme credential.
Your next professional step