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HomeGrad School programme
Master of Business Administration (MBA) in Marketing
Professional learning designed around meaningful progress.
Elevate your strategic marketing prowess with a prestigious UK MBA, unlocking boundless opportunities for transformative career advancements and global impact.
Structured learning
Flexible access
Human support
HomeGrad School programme experience
A clear learning journey built around progress.
Understand the structure, develop relevant capability and move through the programme with flexible access and human support.
Flexible learning
Study through a structured experience built around real responsibilities.
Human support
Reach an advisor or learning team when guidance matters.
Programme overview
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Curriculum
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13 modules with classes, practical resources and assessment where applicable.
The Legal Environment of Business module provides a comprehensive exploration of the legal aspects influencing business operations. It delves into key areas of business law, offering insights into how legal frameworks impact various facets of business activities, risk management, and decision-making. Participants will gain an understanding of the essential elements of legal systems, contracts, regulations, and ethical considerations in the business realm.
The aim of this unit is to develop learners’ understanding of research principles including the formulation of research proposals, literature reviews, referencing, data collection using interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data, and methods for drawing conclusions from the analysed data.
What is research
Business Research Methods
Business Research Methods
This course concisely explores economic principles essential for effective business decision-making. Students will delve into supply and demand dynamics, market structures, pricing strategies, and macroeconomic indicators, learning to analyse market conditions and optimise resource allocation for organisational success.
The Marketing Management module provides a comprehensive understanding of key marketing principles, strategies, and techniques. Participants engage with topics like market research, consumer behavior, branding, and digital marketing trends. Emphasizing real-world application, the module fosters practical skills and critical thinking.
The Organisational Theory module is designed to provide participants with a comprehensive exploration of key concepts and practices in organizational design and management. Participants will delve into fundamental processes, including chartering the design process, assessing current business states, and designing new organizational structures.
The Financial Statement module is designed to provide learners with a comprehensive understanding of financial reporting practices and the significance of financial statements in the business context. This module covers preparing, analysing, and interpreting financial statements, emphasizing their role in informing decision-making processes within organizations.
This unit aims to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, propose strategic options, create implementation plans, and lead organizational changes.
The Consumer Behaviour module is designed to provide learners with a comprehensive understanding of the factors influencing consumers' purchasing decisions and behaviors. This module delves into the psychological, social, and cultural aspects that shape consumer choices, enabling students to grasp the intricacies of consumer behavior in the marketplace.
The Operations Management module provides learners with a comprehensive understanding of the principles and practices involved in efficiently managing the processes that transform inputs into goods and services. This module explores the critical aspects of operations, including design, planning, execution, and control, with a focus on optimizing resources to achieve organizational goals.
The E-Commerce module is thoughtfully designed to immerse learners in the multifaceted realm of electronic commerce, exploring key principles, strategies, and tools essential for thriving in the digital marketplace. This comprehensive module delves into the intricacies of online business transactions, digital marketing, user experience optimization, and the integration of cutting-edge technologies within the e-commerce landscape.
The International Marketing module is intricately designed to provide participants with a comprehensive understanding of key elements within the realm of global marketing. This module explores the complexities of formulating and executing international marketing strategies, delving into the nuances of cross-cultural considerations, market entry approaches, and global branding.
The Marketing Communication module is meticulously designed to provide learners with a comprehensive understanding of the key elements within the realm of marketing communication strategies. This module delves into the intricacies of creating effective communication plans, utilizing various channels, and implementing strategies essential for impactful marketing campaigns.
The Graduation Project involves the completion of a research or consultancy project, allowing students to explore a specific business challenge, opportunity, or issue. Students are required to integrate theoretical frameworks with practical insights gained from their coursework, demonstrating a deep understanding of business management principles.
Recognition and progression
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Career outlook
The Master of Business Administration (MBA) in Marketing positions professionals for a dynamic and rewarding career path, supported by authoritative sources and a focus on contemporary marketing strategies:
Overall Career Outlook: The MBA in Marketing is a strategic career investment, reflecting a significant increase in demand for skilled marketing professionals who can navigate the complexities of the modern business environment. Renowned sources such as Harvard Business Review and the U.S. Bureau of Labor Statistics underscore the pivotal role of marketing expertise in driving business success.
Job Options: Graduates are well-equipped to pursue diverse roles within the marketing landscape. Opportunities include Brand Manager, Marketing Director, Digital Marketing Strategist, and Chief Marketing Officer (CMO), aligning with their specialization in Marketing.
Employment Opportunities: Projections from leading business institutions and industry reports highlight a robust demand for marketing professionals. Opportunities abound in various sectors, encompassing traditional and digital marketing, market research, advertising, and public relations.
Salary Statistics: The median salary for professionals with an MBA in Marketing is highly competitive, surpassing industry standards. Global salary surveys and industry analyses indicate that marketing professionals earned a median annual wage exceeding $120,000 in 2023, showcasing the lucrative nature of the field.
MBA Advantage: Possessing an MBA in Marketing positions individuals for influential roles such as Chief Marketing Officer, Brand Strategist, and Marketing Analytics Manager. The program's emphasis on strategic marketing management, digital marketing trends, and consumer behavior equips graduates with advanced skills, making them highly sought after in the competitive business landscape.
Source:
- Harvard Business Review. (2023). The Future of Marketing: Trends and Insights.
- U.S. Bureau of Labor Statistics. (2023). Occupational Outlook Handbook - Marketing Managers.
- Global Marketing Salary Survey 2023, Marketing Professionals Association.
Note: Salary statistics are based on estimates and may vary depending on factors such as location, experience, and industry specifics.
Accreditation
This course has been duly accredited by and is delivered in partnership with our accreditation partner, Girne American University, Northern Cyprus.
The program carries accreditation and recognition from the following bodies:
- YÖK - Council of Higher Education (Republic of Turkiye)
- YÖDAK - Higher Education Planning Evaluation Accreditation and Coordination Council (Northern Cyprus)
- IACBE - The International Assembly for Collegiate Business Education (US)
The Degree issued for this program is accepted and approved by:
- World Education Services (WES), Canada
- World Higher Education Database (WHED), UNESCO
Certificate
Upon the successful completion of all the learning outcomes and passing the assessment criteria, the student will be awarded the following credentials:
- Certificate 1: Course Completion Certificate, awarded by MEW School of Leadership
- Certificate 2: Master's degree certificate and transcript awarded by Girne American University.
The Degree issued for this program is accepted and approved/listed by:
- World Education Services (WES), Canada
- International Association of Universities - World Higher Education Database (IAU WHED) - UNESCO
Education and certification
Understand the organisations connected to this programme.
Girne American University
Girne American University is the first university in Cyprus with more than 20,000 students and 18,000 alumni from 135 countries with 22 research laboratories is the largest public university of Northern Cyprus registered with YOK and YODAK.
Girne American University was established in 1985. Having started with seven students, the university has become a strong university today, with more than 18,000 students studying only 32 years later. You will be in the center of campus life with the opening cortege of the academic year, spring fests, and a dance and theatre festival that are organized conventionally every year. GAU breaks ground with academic and social activities in Cyprus.
As a pioneer on the island, Girne American University encourages academicians and students to participate in scientific research. One of our main goals is to make sustainable scientific research and conduct it within our Research Centers so our academicians and students can do individual research projects.
MEW School of Leadership
MEW School of Leadership is a leading global online business school offering fully accredited, self-paced, flexible and assignment-based;
- Accredited Online Degrees,
- Pathway Programs Master's and Bachelor's levels,
- Short Certified CPD Courses,
- UK University progress UG and PG Diplomas,
- Executive & Corporate Training.
in management, administration and professional areas via blended and online learning models. We are one of the top schools for Online MBA, Masters Degrees, Executive Education, Corporate Training and much more. MEW School of Leadership is transforming Leadership thought and practice in the UAE, UK and beyond."
MEW School partners with world's best universities and awarding bodies to bring accredited an globally recognised qualifications at your class or screen.
MEW School of Leadership FZ LLE is registered in the United Arab Emirates, under License No. 18827/2024.
The learning experience
Structured support from enrolment to completion.
The exact mix depends on the programme, but every route is designed to make progress understandable and manageable.
Clear structure
Move through organised modules, classes and assessment with a visible next step.
HomeGrad Learning Portal
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Human guidance
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Visible achievement
Complete the required learning and assessment toward the programme credential.
Your next professional step